This week’s contributions in our series on new and exciting British designers a. Sauvage moves another step closer to the fashion scene That may not be entirely fair to categorize A Sauvage as a fashion brand, as they do not in any way seek to follow fashion cycles or the latest trends. The firm has as well as the previous designers and firms we have explained the basis for the classic and tailored men’s fashions.
- Sauvage uses classic manufacturing methods and have really high standards when it comes to cutting and shearing in the manufacturing process. The firm’s retail store and showroom is located in the classic Mayfair, not far from Savile Row. When we refer to that they are more fashion over the mark than many other British firms in this price range and in the same geographic area so aim to cut like Rake is a little more youthful and a bit narrower and that sports jackets generally are a little shorter via Directoryaah.com. The who, however, is most distinct is the brand’s creative process leading to each garment’s creation, but above all how mark chose to display and promote their work. More on this shortly, but first, a brief history of the firm’s creation.
- Sauvage has not many years but was founded a few years ago by the now 29-year-old Adrian Sauvage. A young and creative shining star on the British fashion scene. Raised in Wimbledon, London with parents from Ghana, as well as with an illustrious basketball career at the time was the young Adrian pretty far from a career in it-Jaden British men’s fashion. Then he chose to study despite neither scholarships at University or play basketball in the United States, he had to saddle on. In 20-years old he encountered a couple of acquaintances in London who worked as stylists and photographers. Adrian started thanks to the contact with them to work as a personal shopper for women. This went well and more often than not, it was these women’s husbands who wrote out checks to Adrian. After a while, these men began after question Adrian’s services as a shopper and stylist. It was the moment he realized that there was a gap to fill. He said he can’t access these conscious and relatively well-off men not found good ready-to-wear. Adrian now also worked as a photographer began with this as a starting point to design their own clothes and A Sauvage as mark was born with the aim to create a bridge between fashion and tailoring. He got relatively quick contact with tv-profile George Lamb which he also dressed and who later came to be Adrian’s partner in the firm. Together, they have now taken the brand to one of the most written-about and hottest British firms today.
We have already touched on that A Sauvage for a relatively modern type. Adrian, however, strive for a relatively classic look when he says that men are more frequently than women, and do not update their style so often. A quality garments are to be worn long and matched to fit in different contexts. In an interview once, Adrian has been said that his aim is to make it easier for men when they dress. “he prefers a modern cut but not too narrow. The sleeves are a bit narrower but stitched for greater mobility and a tailored look. Right movement and function are important and Adrian has said that courage today is so narrow that it is difficult to even sit in a car. A testament to the fact that (A) Sauvage didn’t want to follow trends, he says it that controls his collections are seasons and climate in the first place. Autumn means more tweed, flannel and cashmere while the summer are cotton, linen, and thin wool.
What we mean by A Sauvage is more progressive than its peers to initially mentioned becomes apparent when you see how they choose to communicate. When it comes to social media, they are on the cutting edge. Adrian, for instance, has chosen a Tumblr page the lookbook, under the name This is not a Suit.
They have also chosen a creative way to display their garments, in different environments have a mix of celebrities, artists and ordinary people get to wear their garments and answer the question what does a costume for you?. In a project that A Sauvage calls Captain and Native , you can follow this through, usually black and white, photo series, which are extremely high stylistic and artistic level. That Adrian does not forget its origins became extra apparent in last year’s summer collection, which was renamed to the Black Volta and in which Adrian went to Ghana to seek inspiration and fota series. Here he calls on people to wear his garments in its environment and express who they are. The result is wonderful.
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