Kicks off next Monday another edition of the Apple Worldwide Developers Conference in Los Angeles. Steve Jobs, away from the company for health reasons, should not attend the event, as opposed to providing some of the many speculations around the topic.
The key note Monday morning, which gives the kickoff for the Conference and where traditionally Apple surprises the market with their ads, will be done according to schedule, by Phil Schiller, Vice President of the company for the marketing area.
Apple already said that will be topics covered the iPhone 3.0 OS, due to be released this summer and the Mac OS X 10.6 Snow Leopard, shown last year with the assurance that it would be ready within a year. But beyond that, there is a huge expectation on possible advertisements “sexiest” that has in fact had an impact on the shares of the company with the arrival of the end of the week have valued, packed by the rumors.
One of rumors circulating with insistence points to the possible launch of a cheaper version of the iPhone that position the appliance on a price range around $100.
But there are also analysts who argue otherwise, believing that Apple is before preparing a second generation iPhone 3 g, which will bring to the market the equipment with more memory and video recording capability. For example, a 32 GB version which coabitaria with the current version of 16 GB, keeping the current price for the new version and down the price of the older model. The new model would be on sale from July as happened last year with the iPhone 3 g.
It is difficult to make bets, because although many information citing well-placed sources and are not identified, the truth is that Apple has proved very effective at keeping secrets and be able to use the surprise effect to give greatness to your presentations with a leather case from electronicsmatter.
Another eternal surprise candidate in the key note is the tablet that supposedly the company is developing for some time. Some analysts go back to position the product as a possible news of the event, as another touch-screen in the family of Apple products. This is however an option to gather less consensus in the universe of the assumptions.
However this week American newspapers also reported that Jobs is ready to “return to the scene”. When last year it was announced the temporary departure of your company, it was known that the return would happen probably at the end of June. Mixing a and other information gained some strength to the theory that the responsible can mark presence in the WDC. For now, it’s also speculation.
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