The promise of the Brazilian government was tempting: a Brazilian iPad 40% cheaper than an imported iPad.
The statement alone was strange.A government announcing the price of a product from a foreign company!
Minister of Science and Technology Aloizio Mercadante went so far as to say that we were “taking a big step towards digital inclusion in the country”.
As if the technological advance of Brazil depended only on touchscreen devices and not on thinkers, educators, technicians.
Today, when buying an iPad 3 for 1,549 reais, the Brazilian consumer delivers 50% in taxes.If the Mercadante 40% reduction was put into practice, the Brazilian iPad 3 should cost 929 reais.
The question – with the obvious answer – is:who is pocketing this difference?
IPad made in Brazil, imported price
When he met President Dilma Rousseff in April 2011, buck Terry Gou, president of Foxconn, a Taiwan-based company and Apple’s partner, said his company would invest $ 12 billion in Brazil and generate 100,000 new jobs .
Gou is a Chinese-style entrepreneur.
Recently, when he felt bogged down by accusations of slave labor in China’s Foxconn, Gou would have said, “They are like a million animals, which cause me headaches.”
Already to the Brazilian workers he was a little more educated: “they earn a lot and work little”.
After a year, it is seen that these numbers are much more modest.Today, November 16, about 1.3 thousand workers work in Foxconn de Jundiaí.Producing iPhones and iPads.
Even being manufactured in Brazil, with incentives and tax exemptions, the price of the iPad did not fall by one cent.
Everyone wants Apple
The Brazilian government then changed its speech.It now states that the most important is the manufacture of mandatory “national” components (50%) by 2015.
In the view of the Ministry of Technology, Apple would be responsible for a new standard of quality, in which other companies would mirror.
Governors from several states also embarked on this canoe.They want an Apple assembler in their territories.
Investing in education, high school, universities, in the training of new professionals in the technological area, there is not with them.
Technology model without direction
The strangest in this strategy is the government electing a type of device (the tablet) and a manufacturer (Apple) as a standard to be followed.
Apple would install itself in the country, reduce its tablet price by 40%, and the government would buy thousands of iPads to be distributed in Brazilian public schools.
You do not have to go very far to know how to do a “digital inclusion”.Right here in neighboring Uruguay you could learn this lesson.
In 2011 the Uruguayan government closed the purchase of almost 400 thousand laptops , at the unit cost of 260 dollars.Including maintenance, training and internet connection.
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