Toys are for Kids!

Why the toy kitchen is always pink and on packaging has a girl playing and not a boy? Why commercial us building or toy cart tracks have only kidding boy? Why girl has to wear pink and blue boy? A brand of toys launched your new catalog and put up this important discussion, understand!

Why the toy kitchen is always pink and on packaging has a girl playing and not a boy? Why commercial us building or toy cart tracks have only kidding boy? Why girl has to wear pink and blue boy? The questions are many and are part of an ancient and important discussion on the gender divisions in time to manufacture products, in this case. All this came to light after a brand launched your new product catalog

The impact of world level, because the Top-brand Toy made no distinction of gender in pictures
of your catalog, which means girl playing cart boy playing House and vice versa. All the toys already existed in your line, but this time were photographed with boys and girls playing, no matter if they were pink or blue, or if you were a kitchen or a pirate Castle.

Marketing Director, Thomas Meng of company Top-Toy explains. “We want our catalogues reflect the true form of play boys and girls, and not presenting a stereotypical vision of them. If both the girls as the boys in Sweden like to have fun with a toy kitchen, so we want to reflect this pattern. “According to the company here by FoodeZINE, the majority of parents approved of the new campaign, because their children are happy when they win toys, regardless of model. And the revolution wasn’t just in the catalog, the stores have also been reworded and today there is no more division between girls and boys stuff, everything has been redesigned so there is no longer any distinction of genre. The new discourse of the brand is that their toys are not for a boy or girl, and yes that toys are for kids.
In the catalog the pictures are very colorful and attractive, has photo of boys playing hair salon and dolls with girlfriends, and girls playing with water pistols and stand with the boys. Check out some:

It’s not surprising that it was a Swedish company to have this initiative, after all when it comes to this subject within Sweden is one of the most progressive countries in the world. There the theme on gender neutrality is no longer taboo, including already exists a preschool that makes no distinction as to sex, not even in the bathroom, and in the school library has no history of Cinderella or sleeping beauty, quite the contrary, their children’s books dealing with topics such as single mothers, adopted children and gay couples as in the story in which a couple of giraffes male is unhappy about not having children, but they run into a crocodile egg abandoned and adopt. Some parents think the school went too far, others believe that this is the correct path for a more egalitarian world. The methods there are divided opinions, but the waiting list to study at this school is pretty big.
The stereotypes about what girls and boys should enjoy are present not only in play time, but in time to get dressed, and future studies in the profession they choose. Different from the Swedish school the most common are schools that offer classes in Judo for the boys and ballet for girls, instead of letting the kids choose for who prefer practice, she are induced to what should or should not do. Not every parent likes to see your daughter playing with a truck or your son playing House, but for children both are just toys. Who is called if a toy is a girl or boy are adults.
If your son likes to play with dolls that don’t mean nothing but the will of even caring for someone smaller, what often happens when he has a brother or older sister who took care of him, if he sees his dad helping mom in the kitchen or changing the diaper of baby brother is natural for him to follow this as example , and a great example by the way, after all nowadays couples share the duties of taking care of the House and children. And even if it’s not just a joke, but a sign of the sexual orientation of the child, the role of parents is not to censor the child and Yes help as possible, for it to grow in a healthy environment and without prejudices.

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